If you run a salon, restaurant, clinic or coaching centre, you will often hear that you need both. You may not need both on day one.
Google Ads catches people who are already looking
Someone types “salon near me” or “best dentist in my city”. They already want what you offer. Google puts you in front of them at that moment, which is why it often brings ready-to-act enquiries.
Meta Ads puts you in front of people who did not know to look
On Instagram and Facebook people are scrolling, not searching. A good offer and a clear picture can bring new customers who would never have searched for you.
How to choose
If people already search for what you do, start with Google. If your offer is visual or new, start with Meta. If you can afford both, run them side by side and compare what each one costs per enquiry.
One rule for both
Count calls and WhatsApp messages as results, not only form fills. Many local customers never fill a form.
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