Insights
Practical notes for better growth.
Short, honest guides on ads, tracking, websites and marketplaces, written from hands-on work.
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What makes an Amazon A+ page actually help a buyer decide?
A+ content is the part of your listing below the bullet points. Many sellers fill it with pretty pictures. The best ones answer questions.
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7 things to check on your website before you run any ads
Ads send people to your website. If the website loses them, the ad budget is wasted.
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Meta Ads or Google Ads: which should a local business start with?
If you run a salon, restaurant, clinic or coaching centre, you will often hear that you need both. You may not need both on…
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How much should you spend on Meta Ads before judging the results?
Most business owners judge an ad account in the first three days. That is too early, and it is how good campaigns get switched…